Search engine optimizers like to proclaim the field is absurdly dense and detail-oriented. They state it is an engine of thousands of smaller parts working towards a single goal. A lot of this is true, to an extent, but SEO can easily be broken down into one fundamental idea. SEO generally consists of using the right keyword at the right time. A company ranks as a result of that, and everything else is auxiliary.
The overarching approach is easier said than done. Assuming the perfect keyword is found, a company still needs to retain their top rank for it. They may also want to add new keywords along the way and refocus their brand identity, product inventory, brand tone, and other attributes which would require adjusting the keywords. It is a never-ending game, which is both exhilarating and overwhelming. Fortunately, Atlanta seo resources can help ease burdens in the acclaimed business city.
Most marketing companies have a two-pronged approach. They develop a list of long tail keywords that get intimate and specific about what people search for. Users looking for information about SEO may ask, How can I find cheap SEO in Atlanta? How do I use meta descriptions in my images? What are the craziest SEO ideas for my WordPress site? These are all questions asked by users through Google Now or Siri (the voice system that searches web queries for users). Companies can rank for these specific terms.
The second prong is the general keyword, such as Atlanta SEO or affordable SEO. These are substantially vaguer and could, potentially, earn millions of visitors once highly ranked for.
The proliferation of long tail keywords will, hopefully, bring more traffic to the website. This increased traffic will play out in many ways, including a higher quantity of content shares, reduced bouncebacks, and more sales and links to the website. All of this will likely accumulate, providing a superior website Google will favor when considering how to rank it in more general keywords.
The strategy looks at the inside and goes out. It begins by setting forward many under-searched keywords and uses that to target a very general industry keyword. It is potentially the fastest path to serious success on the web.