A Guide to Internet Marketing Trends
The coming of social media and smartphones have made internet marketing evolve in the last few years . A lot more people are doing business online and internet marketing has been used by business owners as the place where they are able to display and promote their products and services.
We can see great changes in marketing trends as the years go by. Complying with the latest trends is important for business owners, because these trends also comply with the policies given by Google and Bing, the biggest internet search engines, and the biggest internet marketing platforms.
We can expect to see these internet marketing trends in the coming year.
You will now notice that video ads are already accepted by big search engines in their search results page and this gives us the reasons to expect it to be an internet marketing trend. With YouTube, Facebook, and Bing allowing for video ads showing on their platform, we can expect internet marketers to greatly rely on this. With this there will be an increase on the number of video based advertising in the coming years. Internet marketers should see the opportunities they have in this regard.
Now people are more into mobile phones rather than the desktop, and this means that mobile ads will gain greater impact. Mobile websites and apps should be the place where internet marketers can begin their ad campaigns. It is an opportunity that online marketers need to grab. Because of these mobile ad agencies are growing in number.
Social media has been around for a while but the trend is expected to grow in the coming years too. This is for the reason that the number of users is increasing daily. One reason for this is the increase of internet coverage even in rural areas. Your target audience will always be on Facebook, Twitter, and instagram. Whatsapp marketing is also a growing trend wherein a chain message is passed on to users in order to create a buzz. Social media is still there are still a great opportunity for internet marketers to gain the exposure that they want.
People are now more into looking into a mobile app that the website itself. The importance of having a mobile app is increasing daily. Mobile apps bring a large coverage that is why it is best for businesses to invest in apps because it is going to be a big way of digital marketing soon.
At present there is another trend coming up and that is SEM or search engine marketing. Google and Bing have offered spots on their search pages for SEM. Getting the keywords right makes SEM a great way of marketing your business. Internet users are still increasing greatly so that we can see that SEM will also be increasing and can become a top marketing trend.
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