Trade shows are invaluable events for rolling out the prototype of a new product or for promoting the company brand. Marquees and other forms of display are the best means of attracting the attention of potential customers. The challenge of the trade show display is to make people more curious about the company and its product than that of the competition. This is usually accomplished by one or more of five tried-and-true methods.
Since more people are now accustomed to scrolling through text and graphical displays on electronic devices, it is logical now to present an interactive catalog which allows visitors to a trade show booth to freely browse through the entire line of products for sale. While company representatives deal with potential clients face-to-face, those waiting can bring themselves up to speed with the entire selection of products and services just with a few taps on a screen.
Increasingly, the media wall is appearing at more display areas in trade shows for exhibiting the company brand. Imagine the impact a curved, 10 ft. wide full color wall has on visitors. These walls attract immediate attention, effectively divide the company’s display space from the others, and provides an immediate central counter from which assistance or media can be distributed to visitors.
Display booth staff can further enhance the company’s brand by wearing common uniforms. These can be as simple as a printed t-shirt or a full wardrobe in the company’s signature colors and logo on the shirt. Even a branded lanyard with the staffer’s ID badge can make an extra impression on visitors as they give instant credibility from a wearable display of one’s credentials. And extra badge lanyards can be given out as complementary items to potential clients and bystanders.
This touches upon a fourth promotional method for use at trade shows: free giveaways. Everyone likes getting free stuff. What better way to spread the company brand than by handing out tote bags, lanyards, pens, toys and protein shakers with the company logo? Pen lights, computer mouse-pads, mugs and lighters are among the many giveaway items which can be customized with the company logo and distributed.
Finally, illumination enhances a trade show display booth in numerous ways. Flashing lights, a color wheel, tube lights and bright lamps helps create a special visual impact. Special lighting in combination with vibrant graphics can create an attractive display which won’t soon be forgotten.