When I was trying to figure out why my business was not doing better, I did some research on the World Wide Web for help. Articles and blog posts like those of Issa Assad and other entrepreneurs sure helped. They suggested I might have had bad planning. IN other words, first, my plans were not that focused. I was trying to be and do everything in my niche instead of simply focusing on one aspect. Also, I was marketing everything to everyone – wrong! I needed to customize my message and marketing, scaling back to make my funds and message work for a smaller target.